freelancer
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Member since June 3, 2022
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  • $20.00 / hr
  • British Columbia
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Experience

SENIOR MARKETING OFFICER

  •  Victoria Symphony
  •  Sep 2017 - Present

Manages the development and production of print, radio,
television, online, and mixed media advertising campaigns.
• Manages program creation from inception through
production; meeting artistic, sponsorship, development,
marketing, and advertising requirements.
• Collaborates with external vendors to manage advertising
sales and revenue programs.
• Identifies new media opportunities through emerging
channels and evaluates their effectiveness.
• Develops and executes SEO strategies for website and online
advertising campaigns to grow the VS brand and sales within
the digital space.
• Manages all aspects of VS social media systems including
research, strategic planning, content development, delivery,
and ROI tracking.

MARKETING DIRECTOR

  •  20 VIC Management Inc.
  •  Jul 2016 - Jul 2017

Responsible for the development and supervision of all
Marketing and Guest Services personnel.
• Development and implementation of annual marketing plans
and budgets.
• Collaborated with advertising, public relations and content
marketing firms to develop marketing programs, campaigns,
special events, promotions and community partnerships.
• Liaised with existing and new-to-market retailers to support
their major business milestones.
• Supported management and leasing teams in developing
materials and tactics to promote Midtown Plaza and
Saskatoon to future retailers.
• Development and implementation of all promotional activities,
merchandising events and special events.

Education

Bachelor of Commerce

  •  University of Saskatchewan
  •  Sep 2004 - Apr 2009