Detail oriented, efficient, and personable, with expertise ranging from relationship management to social media management and content creation.
With over 10 years of experience in various client service-oriented roles, I have superb interpersonal and communication skills.
In my own business, Astrobloom, I wear many hats and manage my time efficiently. Over the last year, I have completed a marketing coaching program with The Wellness Marketer. I built a content and communications strategy using Asana, doubled my Instagram following, built an email list using Flodesk and Wix integrations, organized several successful events (in person and virtual), maintained my Wix website, launched Meta Business Suite Ad Campaigns, published several blogs and a podcast on all major streaming platforms, on top of product and client services.
Over the last 5 years, as Industry Liaison Officer at the University of Guelph, I have acted as a bridge to facilitate research projects between internal (faculty) and external clients (companies, not-for-profits, government organizations). This role includes everything from maintaining relationships, managing expectations, assisting with grant applications, recording meeting minutes, keeping an organized inbox and calendar, maintaining a CRM database, compiling reports, organizing events, and acting as the face of a large organization at external events.
My passions lie in holistic wellness, yoga, conscious living and spirituality, and I would love to help clients in these spaces utilizing my diverse skillset!
Flodesk Email Lead Sequencehttps://www.astrobloom.ca/unlock-your-full-potential-signup
Industry Liaison Officer, (Interim Manager for 2020)
Builds and maintains relationships with faculty members and industry to facilitate sponsored research
Over 2 yr of experience utilizing Microsoft Teams and Zoom to participate in and facilitate cross-campus teams, meeting and events
Synthesizes complex academic research into lay summaries to illustrate value proposition and obtain funding from government and industry
Owner, Content Creator, Astrologer
Built organic following of over 2000 on Instagram.
Uses photography, Canva, Colorstory, and Flodesk to create aesthetic, engaging content for Instagram, Facebook, YouTube, TikTok, and email marketing
Maintains and plans an on-brand content calendar using Asana and Meta Business Suite.
Monitors the online presence of the brand and engages with users, strengthening customer relationships.
Tracks engagement rates to assess growth and marketing strategy using Instagram analytics and Facebook Ads
Communications + Store Lead
Created informative, visually pleasing, marketing materials for use on social media platforms (Twitter, Facebook, Instagram) for an ingredient-conscious beauty store.
Translated science-based research into blog content on Squarespace.
Lead store operations and client interactions
Summer Intern - Knowledge Translation + transfer
Demonstrated excellence in oral communication with presentations to industry professionals and undergraduate students
Published 3 popular press articles for The Milk Producer in 2013, 2014 and 2015 (~10 000 readers nationally).