Even though you probably know that your business needs to be on social media, you may not know much about it. You may see that other businesses have Facebook business pages and are tweeting on a regular basis, but you may not have jumped on the social media bandwagon yet. You haven’t yet discovered the power of social media, and that can be a big mistake.
So, why is social media important for your business?
The simple truth is that there are more than three billion people who use social media every month and you deserve to reach as many of them as possible so that you can grow your business. In fact, one study showed that people spend, on average, two hours and twenty-two minutes a day on social media. Why wouldn’t you want to reach all of these people with your business? Think about all of the potential customers and how much it could impact your business.
Social media marketing has other purposes, other than finding new customers. It can also allow you to:
If people don’t know about your business, they aren’t going to become customers. So it is important to be where they are – on social media sites!
Most people don’t do business with companies that they don’t know anything about. Instead, they look online to learn more before they even think about doing business with a company. For this reason, your business needs to be found online.
Social media is just another way for you to connect with your customers (and potential ones). By producing engaging content, you will find people responding to you. This gives you an opportunity to respond back and begin to build a relationship with your customers.
Keep a marketing budget.
The simple truth is that it can be expensive to market, especially if you are looking at advertising on the radio or television. However, you can get plenty of results with social media marketing for only a few dollars a day!
Why should you hire a virtual assistant to manage your social media accounts?
You don’t have the time.
Marketing your business on social media (especially if you are on several sites) can take up a lot of your time. This time can be better spent on your business, not marketing.
By hiring someone to do your social media marketing, you can have the best of both worlds. You get to work on your business and watch it grow through social media.
You don’t know where to start.
Though you may join Facebook right away, your business might do well on Pinterest, Instagram, YouTube, and other social media sites.
You may also join and have no idea what you should be posting, as well as how often and what times. Virtual assistants who specialize in social media can really help you and your business.
They are skilled at social media marketing.
Social media marketing isn’t always easy. In fact, it is constantly changing, and you have to stay on top of all of them. Most business owners don’t understand the basics, let alone finding a way to keep up with all of the changes.
Virtual assistants who are skilled at social media marketing know what they are doing. They are able to take your marketing to the next level because it is their job to understand it and utilize it for any business.
They also know how to use paid advertising through social media.
Paid advertisements through social media can be a great way to reach even more potential clients. However, it isn’t always easy to get the results that you want, which is why most business owners don’t have much success with them. If you hire a virtual assistant, he or she will already know how to spend your money wisely using paid advertisements.
What can a virtual assistant do for you when it comes to your social media marketing?
Come up with a marketing strategy.
Most business owners don’t have a strategy when it comes to their marketing. Instead, they just post here and there and hope that it is working. However, this can be a big waste of time.
You need to have clear goals, along with steps to help you reach them. Then, you have to adjust your marketing strategy as you go. You might realize that certain posts aren’t getting any engagement. Instead of continuing, you should try to change them up until you see that they are working.
Content creation can be the biggest part of social media marketing. To do it correctly, you are going to need to post several times a day five to six days a week. That can be a lot of content, even if you recycle it!
Engage with customers (and potential ones too)!
One of the biggest parts of social media marketing that often gets forgotten is engagement. When people leave comments (both good and bad), you need to respond. This, in itself, can take an hour or so a day, so it is often best to hand it over to a virtual assistant.
Even more important than engagement, virtual assistants can often help with your reputation management. Basically, to do this, your virtual assistants will look online at your reviews and respond to them. This is even more necessary with negative reviews. If anyone is unhappy, you need to find out why and figure out how you can improve the situation.
If you decide to spend money on paid advertising through social media, it is important that hire a virtual assistant. He or she can manage them and make changes to make sure that your hard-earned money is working for you.
What does this mean for you?
If you want to grow your business using the power of social media and want it done the right way, don’t hesitate to contact us. Here at Virtual Assistant Canada, we will match you up with a virtual assistant (or two) to help you reach your business goals.